tearriffic:
“ esdeez:
“ mentalextensions:
“ un:
“ Gap’s new logo
”
I feel like Gap is insulting my intelligence here. It’s a good thing I don’t shop there.
”
…why. why more Helvetica.
”
UGH I SAW THIS ON THEIR WEBSITE! I HATE IT! IT LOOKS LIKE SOME...

tearriffic:

esdeez:

mentalextensions:

un:

Gap’s new logo

via downwithdesign.com

I feel like Gap is insulting my intelligence here. It’s a good thing I don’t shop there.

…why. why more Helvetica.

UGH I SAW THIS ON THEIR WEBSITE! I HATE IT! IT LOOKS LIKE SOME CHEAP COLLEGE STUDENT PROJECT! UGH UGH UGH!

Notes

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  23. hallakol reblogged this from seanblr and added:
    Wow. Epic ugly “Let’s take our brand recognition and throw it down the toilet”
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    Googleearthのアースの部分のロゴが何時の間にか変わってたけど、それに通づるものがある
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  32. un posted this